Example:
Title
Logo for Seattle Tech Tuesday
Design Brief:
Overview: Logo for a nonprofit tech event
Brand Name: "Tech Tues"
Audience: Nonprofity tech folk who love rainy weather (or at least don't hate it).
Requirements: Every other Tuesday, we host a nonprofit tech event in Seattle. Right now, our branding looks like it was designed by a school kid. Help us!
The event is technical, but we don't want a technical logo. We want something that feels like it's alive with people and full of life. It should
convey the sense of dynamic community activity, fun, and smartness. Other logos we like are Nike, of course, for its simplicity and FedEx, because of its
clever use of negative space.
Winner: to the winner goes 50 pounds of Seattle's Best Coffee. That's right, a year's supply! Bzzz bzzz...